Release date: 12/15/2020
Contact:
NeighborWorks America Media
202-760-4097
[email protected]
SimpliSafe launches tech-enabled social distancing sweater amidst unprecedented holiday season
Boston, MA - SimpliSafe®, maker of award-winning home security systems, today launched the SimpliSafe Social Distancing Sweater, a tongue-in-cheek take on the holiday sweater designed with this year's challenges in mind.
The tech-enabled sweater, which features integrated motion sensors that sound a SimpliSafe siren whenever someone gets within six feet, is a cheeky way for people to spread holiday cheer, while kindly letting others know they've come too close.
"Heading into the holiday season, it became clear that the typical stressors and logistics of the holidays were going to be exacerbated this year," said Wade Devers, Creative Director at SimpliSafe. "We saw an opportunity to tap into these challenges and the pervasive sentiment of unease. As the experts on protection, albeit home protection, we wanted to give people a playful way to protect themselves during this year's holiday celebrations. It's really meant to bring some lightheartedness to a time that's otherwise proven very stressful."
While the tech-enabled Social Distancing Sweater is a prototype, SimpliSafe will be giving away a limited quantity of sweater replicas that feature the same unofficial six-foot measuring markers, but without the electronics and sensors at sweater.simplisafe.com. The microsite will also feature DIY tech-install instructions, so that experienced electronics tinkers can techify their own festive apparel.
Knowing the pandemic has led to more widespread housing insecurity than ever before, 100 percent of proceeds1 will directly benefit the national nonprofit organization, NeighborWorks America. More specifically, the proceeds will go towards the Rental Resilience Fund, which helps keep individuals and families economically impacted by COVID-19 housed through the pandemic.
"NeighborWorks America is committed to making sure that all families have access to affordable and safe housing," said Valerie Navy-Daniels, Senior Vice President of Resource Development. "We are proud to partner with companies like SimpliSafe who share in this commitment at such a critical time."
Learn more about SimpliSafe by visiting their website.
In the News
Online
- Fox News | SimpliSafe’s Holiday ‘Social Distancing Sweater’ Sells Out, Supports COVID-19 Charity
- Pick-Up: DNYUZ
- Independent UK | Social Distancing Christmas Jumper Comes With Alarms In Case Someone Gets Too Close
- NEW Pick-Up: MSN
- The Hype Magazine | 25 Last-Minute 2020 Holiday Gift Ideas You Can Still Order Online
- CampaignUS | Movers & Shakers: Droga5, m/SIX, Disney+, Google, Reddit, Adidas, American Standard
- Branding Forum | SimpliSafe And MullenLowe US Launches Its Social Distancing Sweater
- Secret London | This Christmas Jumper Promotes Social Distancing By Lighting Up If Somebody Gets Too Close
- Pick-Up: Secret Glasgow, Secret Manchester
- 4A’s SmartBrief | Mullenlowe, SimpliSafe Create #SocialDistancingSweater
- Also featured in: 4As SmartBrief daily newsletter
- GovTech | Which Company Designs A Social Distancing Holiday Sweater?
- MediaPost | Back Off, Aunt Linda! SimpliSafe Offers Social Distancing Sweater
- METRO UK | Social Distancing Christmas Jumper Has Alarms That Go Off If Someone Comes Too Close
- Pick-Up: My Celebrity Life
- Broadway World | SimpliSafe Launches Tech-Enabled Social Distancing Sweater
- Nerdbot | Responsibly Enjoy The Holiday: Social Distancing Sweater With Alarms
- Lad Bible | Christmas Jumper Makes Sure People Are Socially Distancing
- QuincyQuarry.com | SimpliSafe Launches Tech-Enabled Social Distancing Sweater Amidst Unprecedented Holiday Season
- BostInno | This ‘Social-Distancing Sweater’ Sounds An Alarm If Someone Comes Near
- Pick-Up: Triad Business Journal
- AdAge | Creativity Pick of the Day: SimpliSafe’s Ugly Christmas Sweater Starts Blaring When People Come (Unsafely) Close to You
- Also featured in: AdAge Creativity daily newsletter
- AdWeek Agency Spy Tuesday Stir
- Business Insider | A Home Security Startup Made A Holiday Sweater With Built-in Alarms That Go Off When Someone Steps Within 6 Feet
- DLMag | Social Distancing Sweater Offers Playful Way To Protect Yourself During Holiday Celebrations
- Little Black Book | Stop. Right. There. SimpliSafe Launches Tech-Enabled Social Distancing Sweater Amidst Holiday Season
- Trendhunter | SimpliSafe’s Holiday Sweater Sets Personal Space Boundaries
Broadcast/Radio
- Radio.com | There’s A Holiday Sweater That Will Alarm When Someone Steps Within 6 Feet Of You
- KFIAM640 | Security Company Creates “Social Distancing Sweater”
- Jewel106.7 | The Social Distancing Christmas Sweater
- WBZ-BOS (CBS) | WBZ This Morning
- 107.5KOOL FM | Social Distancing Christmas Sweaters Has Alarms That Go Off If Someone Comes Too Close
- WBZ News Radio 98.5 FM | Radio interview with Amy Nagy
About SimpliSafe
SimpliSafe fundamentally changed the alarm industry, pioneering a new way to make home the safest place on earth for everyone. Founded in 2006, SimpliSafe now protects millions of people and is committed to its founding goal: to make every home secure. SimpliSafe has been coined the number one home security pick by several highly-esteemed publications and was recently named "Best Home Security System of 2020" by U.S. News & World Report.
SimpliCam, SimpliSafe, and the SimpliSafe logo are the registered trademarks of SimpliSafe, Inc. in the US and other countries.
About NeighborWorks America
For more than 40 years, Neighborhood Reinvestment Corp., a national, nonpartisan nonprofit known as NeighborWorks America, has strived to make every community a place of opportunity. Our network of excellence includes nearly 240 members in every state, the District of Columbia and Puerto Rico. NeighborWorks America offers grant funding, peer-exchange, technical assistance, evaluation tools and access to training, as the nation's leading trainer of housing and community development professionals. NeighborWorks network organizations provide residents in their communities with affordable homes, owned and rented; financial counseling and coaching; community building through resident engagement; and collaboration in the areas of health, employment and education.
1 Collected after standard processing fees