Course Details

Marketing is integral to any organization's achieving its business goals. Dynamic leaders must understand their audiences and present and sell their “product” well. Using case studies, real-world examples and small-group exercises, learn how to better market your organization and its programs to donors, clients and partners. This interactive course also covers target audiences, research and analysis, products, messages, strategies and tools, training, timetables, budgets, and monitoring and evaluation processes. Participants will leave the course with a marketing plan outline, ready for presentation to and feedback from organizational leadership.

Course Length: 2 Days

Tuition: $770.0

Course counts toward a professional certificate (PCP): Yes